PUNCH & BRUNCH
CREATIVE STRATEGY, ART DIRECTION
CLIENT: Chambord x Refinery29
Drive awareness for Chambord liquor through an eclectic experience that brings the brand’s spirit of Odd Luxury to life and drives trial for curated cocktails in creative ways.
Deconstruct the key elements of a traditional cocktail party and reimagine them as an interactive journey that enables guests to engage with Chambord’s extravagant, whimsical spirit in memorable ways.
The Chambord Punch & Brunch was a theatrical dining experience anchored in touchpoints that highlighted specialty Chambord cocktails. For example, as guests entered the experience, they were greeted by a hallway where elegant hands popped out of unsuspecting places to serve glasses of Chambord cocktails.
Once inside, the centerpiece of the event was a lavish banquet of creative bites made from unexpected combinations and served in unusual ways, like sauces inside nail polish containers and lollipops hidden in the center of rose bouquets. Each touchpoint of the experience was brought to life through elegant decor with surreal twists that evoked Chambord’s playful brand and inspired interaction.