GIRLS:

THE EXHIBITION

CREATIVE STRATEGY, CONTENT CURATION

CLIENT: HBO x Refinery29 

THE ASK

Create an experience that would drive excitement and viewership for the anticipated sixth and final season of HBO’s hit GIRLS series.

THE STRATEGY

Channel the influence of the loyal, highly-engaged GIRLS fanbase to drive conversation and convert new viewers by creating a destination that invites this audience to relive their favorite moments from the series in an engaging, memorable way.

THE EXECUTION

GIRLS: The Exhibition was a 2-day pop-up that took faithful fans of the series through a sequential journey where guests could relive some of the most memorable GIRLS moments like never before. Here, key fan-favorite elements were brought to life and reimagined as playful interactive installations that invited fans to literally step into the world of GIRLS.

 

Iconic props and wardrobe pieces were weaved throughout the space, anchoring the experience in authenticity, while original scripts and set photos gave guests a one-of-a-kind backstage view into the making of their beloved series. At the end of the retrospective, guests encountered a true recreation of the main character’s iconic apartment that featured the original furniture and props, inspiring countless shareable photo moments.