THE ASK

Create a buzzy launch moment for Biodance in the NYC market that drives brand education, product trial, and on-site purchases.

THE IDEA

A retail pop-up that merges a modern Korean mart with the quintessential NYC bodega to introduce New Yorked to Biodance’s suite of skincare products in an elevated, design-forward destination. Guests engaged with the Biodance brand via different social-driven activations that unlocked special prizes, interactive product trials within a highly photographable environment, and shop to unlock exclusive gifts with purchases.

THE RESULTS

• 30% sales conversion rate

• +15,000 giveaways

• $61K Onsite Sales