THE ASK

Create a engaging 29Rooms activation that showcased Meta’s AR technology.

THE IDEA

Seed portals throughout 29Rooms that invited guests to unlock the 29th Dimension—a cosmic space hidden to the naked eye where anything is possible. The portals were identified as doorways that would trigger different Instagram AR filters that immersed guests in surreal, otherwordly animations.

Project scope: Experiential, Creative Tech

Tech Partner: BUCK